.Manly Bands is actually a direct-to-consumer dealer of men's rings. The firm introduced in 2016 after John Ruggiero, the founder along with his better half Michelle, could not locate a suited wedding celebration band.This is Ruggiero's second look on the podcast. In April 2021, our team discussed the business's beginning, one-of-a-kind ring components, and also much more. Since then, Manly Bands has actually obtained its manufacturer. The production of rings coming from, mention, Jack Daniel's whiskey gun barrels or even Fender guitar cords develops powerful video recording, states Ruggiero, perfect for storytelling on social networks as well as elsewhere.The whole entire sound of our chat is actually embedded listed below. The transcript is actually revised for length and also quality.Eric Bandholz: Provide us a rundown of what you perform.John Ruggiero: My better half, Michelle, as well as I began an internet ring firm referred to as Manly Bands in 2016 to address a trouble of wedding ceremony bands for males. Our experts were actually merely wed. I possess big hands as well as couldn't find a ring that I ased if that was actually certainly not overpriced. My possibilities were ordering from a brochure or even possessing something customized.I wound up getting from a web site. The ring arrived in a flat mailer, without carton or customer service. It was a terrible knowledge through today's ecommerce requirements.We received wed, transferred to Fla, and also needed to have a task. Our experts told our own selves, "We are actually each business people. Why do not our company produce our personal company?" Our company covered the types of problems our company 'd seen and exactly how to resolve them. My ring adventure arised, and also our experts decided to attempt to resolve it for other individuals.Our objective when our experts began was actually to pay for rental fee. Our company presumed making a married couple 1000 bucks a month from this would be wonderful. Our team considered it a way of life company, not high-growth. It was merely Michelle and also me in our garage creating rings and also delivering all of them out to clients. Our company had actually hit on something. Our message sounded with customers.Michelle and I make an excellent crew. I come up with ideas, as well as she's the implementer. A bunch of our effectiveness mosts likely to her creative mind. She titles the rings and also builds identities. She links the bands to clients. Describing a band only as "eight-millimeter dark" really did not suffice.Our experts developed rings coming from unique materials, such as Port Daniel's barrels or even special steels. Business removed. Ever since, we've grown substantially. Our experts right now have over 55 people in the Manly Bands family. Regarding half of those are actually ring professionals who function in our lately obtained manufacturing outlet in Utah.Bandholz: When performed you get a maker?Ruggiero: Concerning a year and also an one-half earlier. We had been their client for a long times, so we understood all of them effectively. Many of their business was actually retail, which really did not passion us-- heading to mom-and-pop jewelry experts. They preserved their retail consumers and also brand name. Our team got some of their properties and took over workers.Bringing on a manufacturing crew has actually been among the most ideal factors our team have actually done. It's been actually extraordinary to head out there certainly and see all of them make rings out of Fender guitar strands or even steel coming from an M1 Abrams storage tank.Bandholz: Just how performs in-house manufacturing impact advertising and marketing?Ruggiero: It's been actually massive. Taking a cam to the opposite side of the workplace and also shooting the staff using lathes to cut the metal rods or even whiskey barrels right into rings creates awesome video recording. Our team possess our camera crew around continuously. Our team use that video on our social media sites and in our ads and newsletters. Our team make an effort to market that since the majority of providers in the men's band room don't manufacture. They lose ship or even order coming from foreign and afterwards transport it out. Yet we prefer it to last a life-time and be actually one thing individuals may take satisfaction in.We have actually possessed a considerable amount of effectiveness with our armed forces heritage assortment, where our company resource special military products. Our experts have the M1 Garand rifle inventory, the lumber component, coming from War of the nations I. Watching our group put that in the turret and also reduced a piece out for a ring is actually interesting.Our advertising and marketing for those bands speak about the record, the soldiers, where the weapon was used, as well as things like that. My other half as well as I analyzed filmmaking in university. Our experts utilize our capabilities to educate and tell a story. For example, I lately got an e-mail from a consumer that shared that his grand daddy made use of to drive M1 containers. The client talented one of those bands to his grand daddy, and they possessed quite a mental swap. It behaves to assist consumers associate with their past times as well as create one thing relevant.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. We have images on Instagram, too. I get on Twitter and also LinkedIn.